{"id":1100,"date":"2017-01-12T05:34:10","date_gmt":"2017-01-12T13:34:10","guid":{"rendered":"http:\/\/www.platinumtools.com\/sections\/?p=1100"},"modified":"2017-01-12T05:45:27","modified_gmt":"2017-01-12T13:45:27","slug":"low-voltage-opportunities","status":"publish","type":"post","link":"https:\/\/www.platinumtools.com\/sections\/news-and-events\/low-voltage-opportunities\/","title":{"rendered":"High-Voltage Sales Savvy Leads to Low-Voltage Opportunities"},"content":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;1101&#8243; img_size=&#8221;full&#8221;][vc_column_text]<span style=\"font-weight: 400;\">The U.S. market for low-voltage datacom products\u2014spread across construction, manufacturing and utilities\/transportation segments\u2014is valued at nearly $23 billion, says<\/span><a href=\"http:\/\/www.tedmagazine-digital.com\/tedmagazine\/september_2016?pg=80#pg80\"> <span style=\"font-weight: 400;\">the Electrical Distributor (tED) magazine<\/span><\/a><span style=\"font-weight: 400;\">. The low-voltage global security integration market was pegged at a staggering $60.3 billion,<\/span><a href=\"http:\/\/www.ecmag.com\/section\/systems\/shift-continues-service-revenues-rise-security-systems-integration\"> <span style=\"font-weight: 400;\">according to Electrical Contractor magazine<\/span><\/a><span style=\"font-weight: 400;\">. Gaining your share of this growing market calls for research and knowledge of current trends.<\/span>[\/vc_column_text][vc_single_image image=&#8221;1108&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;img_link_large&#8221;][vc_column_text]<\/p>\n<h2><span style=\"font-weight: 400;\">Segments<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Both the segment categories and regional spending patterns for low-voltage products require further examination. The tED data points to manufacturing as the largest low-voltage segment, but even within this category, some areas dominate: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Computer peripheral equipment, computer storage devices and electronic computers (SIC Codes 3577, 3571 and 3572) account for roughly $6.2 billion within the top 10 segment industries<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Manufacturing industries account for approximately $15.9 billion of the datacom product $22.7 billion market value <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The low-voltage datacom product manufacturing sector is shared by a mere 20,000-odd companies in that top-10o tier<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More than a million companies in the construction segment share a $2.0 billion market<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The top 10 utilities and transportation industries bring in approximately $4.7 billion in datacom product value, with telephony biting off the largest slice of the pie, at $1.8 billion all by itself.<\/span>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2><span style=\"font-weight: 400;\">Regional Differences<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Unsurprisingly, the Pacific Coast, with its Silicon Valley, server farms and other datacom infrastructure, boasts a $4.56 billion share of the country\u2019s $22.7 billion, with manufacturing gobbling up nearly $3.5 billion alone. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">South Atlantic states take a $3.8 billion slice of the low-voltage\/datacom product market, followed by the Northeast Central states at $3.2 billion. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Strategy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Working within a field sometimes makes seeing the big picture difficult. Electrical contractors already immersed in their work may not realize the vastly greater potential within their segment, region or industry. This means taking an assertive stance, asking probing questions with current customers to investigate their need for low-voltage products and services:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Door access controls<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nurse call buttons<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Wireless access points<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">HVAC controls<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Panic alarms<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Internet of things (IoT)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Closed circuit television (CCTV)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Room sensors<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sirens<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Annunciators<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A company contracted to install a CCTV system may also be ideally situated to provide intelligent lighting solutions, but if the contractor does not speak up, the opportunity could be missed. <\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;1107&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<h2><span style=\"font-weight: 400;\">Indicators<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One simple metric for measuring the potential growth in the low-voltage field is the percent of articles the two industry publications, tED and EC, are now devoting to low-voltage articles. Nearly a third of their content is now revolving around datacom, security, IoT and other low-voltage products and services. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Possibilities<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Cabling standards must address this ever-widening field of products and services, so contractors and electrical distributors can tap these new markets. Offering structured cabling that provides for future growth is vital. Electricians and contractors can offer structured cabling and avoid diverting a share of the market to specialty datacom wholesalers and big-box retailers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The only way to seize and keep these market shares, however, is to get into a routine of performing face-to-face market research with each customer encounter. A customer has door access controls\u2014would CCTV be a logical next step? When planning for wiring call buttons and intercoms, structured cabling could go into the planning to also provide HVAC controls and other services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contractors and electricians should consider selling <\/span><i><span style=\"font-weight: 400;\">potential <\/span><\/i><span style=\"font-weight: 400;\">alongside current reality. The future arrives very fast, and at the pace of growth in low-voltage products, a wiring plan today that includes additional built-in cabling capacity could be tapped tomorrow by the next big thing, whatever it may be. <\/span>[\/vc_column_text][vc_single_image image=&#8221;796&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;http:\/\/www.platinumtools.com\/sections\/ethernet-speed-certification-white-paper\/&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;1101&#8243; img_size=&#8221;full&#8221;][vc_column_text]The U.S. market for low-voltage datacom products\u2014spread across construction, manufacturing and utilities\/transportation segments\u2014is valued at nearly $23 billion, says the Electrical Distributor (tED) magazine. The low-voltage global security integration market was pegged at a staggering $60.3 billion, according to Electrical Contractor magazine. Gaining your share of this growing market calls for research and knowledge of current&#8230; <a class=\"moretag\" href=\"https:\/\/www.platinumtools.com\/sections\/news-and-events\/low-voltage-opportunities\/\"><nobr>Read more &raquo;<\/nobr><\/a><\/p>\n","protected":false},"author":4,"featured_media":1101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[9,6,3],"tags":[],"_links":{"self":[{"href":"https:\/\/www.platinumtools.com\/sections\/wp-json\/wp\/v2\/posts\/1100"}],"collection":[{"href":"https:\/\/www.platinumtools.com\/sections\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.platinumtools.com\/sections\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.platinumtools.com\/sections\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.platinumtools.com\/sections\/wp-json\/wp\/v2\/comments?post=1100"}],"version-history":[{"count":5,"href":"https:\/\/www.platinumtools.com\/sections\/wp-json\/wp\/v2\/posts\/1100\/revisions"}],"predecessor-version":[{"id":1110,"href":"https:\/\/www.platinumtools.com\/sections\/wp-json\/wp\/v2\/posts\/1100\/revisions\/1110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.platinumtools.com\/sections\/wp-json\/wp\/v2\/media\/1101"}],"wp:attachment":[{"href":"https:\/\/www.platinumtools.com\/sections\/wp-json\/wp\/v2\/media?parent=1100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.platinumtools.com\/sections\/wp-json\/wp\/v2\/categories?post=1100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.platinumtools.com\/sections\/wp-json\/wp\/v2\/tags?post=1100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}